Act! Marketing Automation
Work smarter, not harder, with CRM and Email Marketing in one integrated solution.
Act! Email Marketing is included with an Act! Advantage subscription.
Email marketing
Design and send impactful email communications that get results
Start with one of 170+ sample templates or import existing templates into Act! Email Marketing, then use the interactive template editor to custom-tailor professional email marketing communications. The simple drag-and-drop interface requires no formal coding or design skills, and both mobile and desktop preview modes ensure flawless rendering. Send one-time ad-hoc emails, or map out multi-step drip campaigns for groups of contacts using the visual workflow designer for a graphical representation of your automated communication flow.
Understand what’s working and refine your communication strategy with real-time email performance metrics such as opens, clicks, bounces, and more. Individual results automatically link to each recipient’s contact record so you have a complete view of every interaction with your company. Plus, email list verification helps ensure you send to valid, current addresses to maximise results.
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Email marketing plus
Engage and grow your audience and foster lasting customer relationships.
Let Act! do the work for you to drive engagement with customers and prospects. With Act! Email Marketing Plus, you can design and automate response-driven nurture campaigns to lead prospects and customers down personalised paths based on their engagement with your email communications. Design from scratch, or leverage pre-built turnkey campaigns with built-in activity triggers. An integrated AI writing assistant helps you effortlessly create relevant and compelling content and ensures proper spelling and grammar.
Grow your audience by deploying custom landing pages or adding forms to your website to capture new leads, share campaigns on your social sites to extend your reach, or send surveys and newsletters to stay consistently engaged with customers. New leads instantly become contacts in Act! with automated follow-up activities assigned to capitalise quickly on new opportunities.
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Act! Email Marketing Plus is included with an Act! Advantage Professional and Ultimate subscription, and available as an add-on to Act! Advantage Standard.
Act! Marketing Automation is included with an Act! Advantage Ultimate subscription, and is available as an add-on to Act! Advantage Standard and Professional.
Marketing automation
Fuse your sales and marketing efforts for maximum productivity.
Watch as Act! Marketing Automation turns digital marketing engagement into prioritised sales activities in real time. Act! scores leads based on a prospect’s or customer’s engagement with emails, lead forms, or surveys, then automatically creates and assigns activities to ensure rapid follow-up. With a closed-loop connection between your sales and marketing activities, you’ll quickly expand your reach and be able to focus your attention where it counts.
Advanced features including A/B testing, Asset Tracking, and Website Activity Tracking help you identify your best-performing messaging, creative, and marketing assets such as collateral and YouTube videos, and analyse customer behaviour on your website.
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To learn more about how Act! Marketing can benefit your business, or to upgrade your plan, call us at 01483 672083